Reference Regulations and Plan Objectives
Urban systematic mobility is today one of the main topics of interest for institutions and companies. In fact, its better organization can contribute to reducing the levels of congestion of urban traffic and, at the same time, those of air pollution, with consequent advantages both at a social and economic level. In accordance with the Ronchi Decree of 1998, companies with more than 300 employees in the same workplace or with globally more than 800 resources, must annually draft a Plan of the Home-Work Movements (PSCL).
The Home-Work Displacement Plan consists in the development, implementation and control of an optimal set of measures, taking into account the conditions of the specific area (employee mobility behavior and needs, transport planning tools, the political situation of transport of the urban area in which the companies are located) and general objectives to be achieved (reduction of energy consumption, atmospheric and noise pollution, greenhouse gas emissions and transfer of demand from individual to collective means) for remodulation of the Home-Work journeys of employees.
Mobility Management is therefore a fundamentally oriented approach to managing the demand for mobility, which develops and implements concepts and strategies aimed at ensuring the mobility of people and the transport of goods in an efficient manner, with regard to social and environmental objectives.The proposed intervention strategies are called “soft strategies” as they are mainly based on the activities of: management, communication and information.
Mobility habits and Modal Breakdown
Through the survey phase, and using the simulation model of the MobilityManager software, it is possible to analyze a series of mobility indicators, including:
- Medium used for home-work travel, emission standard, kilometers traveled, travel times and satisfaction of mobility conditions
- Propensity for modal change
- Externalities produced by systematic company mobility
The most important indicator is the modal split, where it can be seen that most employees choose to use the private car to go to work.
Externalities produced by business mobility
Being aware from the survey phase of the different OD pairs, it is possible to estimate the shortest path through the software in the home-office journey. From the information on the used vehicle, polluting class and kilometers traveled, through the well known Copert IV calculation method the following polluting emissions are calculated:
- Carbon monoxide
- Carbon dioxide
- Volatile organic compounds
- Nitrogen oxides
- Particulate Material (PM10)
Propensity for Modal Change
The propensity for modal change turns out to be an indicator of fundamental importance in the definition phase of the project interventions. In particular, users who have declared to use the private car or the motorcycle are asked to express a favorable / unfavorable opinion on the use of sustainable transport modes for different incentives. We report the propensity to use the company shuttle, noting how an adequate and refined accessibility study can optimize the use of the service, through a new relocation of the stops in order to increase employee satisfaction. In detail, the propensity for modal change is analyzed with respect to:
- Local Public Transport
- Car Pooling
- Corporate bus
Impacts of Mobility and Proposals for Intervention
The systematic company mobility produces impacts, translatable into costs and benefits, for 3 classes of stakeholders:
- The employees
- The community (externality)
- The company
Thanks to the Budget module implemented in the software, it is possible to estimate these impacts in monetary terms and simulate the variation against incentives (fuel vouchers, discounts on the TPL subscription, parking areas reserved for carpoolers, carpooling management app etc.) thanks to a multinomial logit simulation model. In accordance with ISO26000, the impacts on the different stakeholders are analyzed from 3 respective points of view: monetary, social and environmental.
Therefore, the mobility budget is a salient point of the Corporate CSR Report.